Social media infers involvement from the audience as well as its audience minded authors. The idea of the image as unique has been watered down by both the fluid advances in technology. It is not so much important as to ‘who’ takes the photograph as it is who choses the image. Maybe someone who has just picked it off the internet and intercut it in a production of their own? Feats of cinematography that were once the province of Hollywood are now in the hands of hobbyists. The ability to generate revenue is at its peak with worldwide based sites that offer weekly views of everyday life from faraway cultures. The underlying awareness shared being that there are no absolutes as harangued by the traditional news media’s longstanding grip on reporting. Control these days being exercised by profiling a site by content actively with hired gatekeepers and passively with word and image recognition software’s so that the most politically disruptive are cleaned from popularity and subsequently sent to the bottom of Hell at the back of the search terms in line. Thus popularity becomes a game played by the ever changing arcane rules of search engine optimization SEO. Where the ancient Greek heroes like Theseus had to find their way out of the matrix to escape the Minotaur those seeking Internet immortality must the same sort of threads to follow in order to be known. The game is a maddening combination of endurance of spouting out creative and intriguing topics then capturing to the level of popularly agreeable modern technology savvy production standards repetitively past the point of normal human exhaustion. The holy grail of subscribers and hits counted for a post hopefully leading new converts downy he road to the Jerusalem of contribution towards the self-inspired altars of Godhood by leaving donations on one’s Patreon account. The traditional rat packs of entertainment corporate media fame are diluted to the point that phalanxes of new talent can only hope for a brief season of notoriety before being replaced by a new set trying to ride in upon the mercurial carpet of trends being pulled out of the last batches’ temporal success.
The most recent times that reside in the virtual present tense however have seen a push back. As with all things public there is a rise and fall in both novelty and popularity. Very large social media sites that have changed their focus to manipulative forms of Socialism are seeing a drop in their subscribers. The official reaction to geopolitical events in our current millennia having gutted the concept of a Fourth Amendment in no one having any measure of privacy any longer due to omniscient technologies that collect and collate every detail of one’s life transmitted electronically not going over so big with the general public. The passive attitude of the general public in the ‘take it or leave it’ paucity of the highly controlled job market meaning that to work with any continuity one must surrender their rights to the body corporate. These organizations continuously mutating like cancer cells devising bizarre methods of evaluation and imposing arbitrary requirements that only lead to making daily life more impenetrable in terms of putting aside time as in the past. The ability to communicate in real time with a phantom community of virtual acquaintances replacing the availability for informal human contact. Emotions being culled into short spurts of text that depending on familiarity demand immediate response. Those ancient times once planned for taking vacations in more exotic locations supplanted by a YouTube channel’s entrepreneur doing the exploration for you while you get to sample cuisine intimately in close up with satisfaction provided by the hosts facial gestures and the inevitable thumbs up.
There is an perpetual argument about this realm of online media as to whether it flows though the sewers of the establishment’s superstructure unaided or if it is part of a masterful well thought out plan to direct humanity into new channels of existence. The level of behavior modification required in enormous as it is no longer optional to engage such a static form of virtual existence without engaging the outer physical animal in a strict regimen of daily exercise. Even this is encouraged to be subject to various forms of electronic monitoring from tracking one throughout he local grid via their phones to wristlet’s required for monitoring heart rate and physical peak performance. It would be easy to engage the harangue of cognitive dissonance to the fact that this change in the patterns of human existence are ultimately detrimental in a social sense. The cow has long wandered out of the barn and the barn has since burned down in terms of former more individualistic types of existence where direct contact with another human being is expected. The world has its head and shoulders stuck in the hole and, barring some mass destructive solar event pushing world cultures back to the Seventeenth Century, can only travel forward inward. The technological socialism now allowing for the fantasies of those in charge of the technologies to further impose their vision upon the rest of us. The Totalitarian Utopia of man and machine biologically confused as to which is controlling which. Something that for us few dwindling ‘old foggies’ is an anathema to ponder.